So - recap - I got in touch with collage artist Sammy Slabbinck, because I liked his work and found it had some of that 'Belgian surrealism' that we are known for. (Maybe by now, Belgium is just known for 'absurdism', but hey!) Fortunately, he was willing to design something exclusively for us around our theme - which is..... Love Is My Religion.
It was the first artist that I approached about this, and it was great that he was attracted to the theme instantly. Kinda proved that the idea was on the right track...
Then came the painstaking selection of colours and models of shirts. Eco shirts are not abound and plentiful, so you have to really put a lot of thought and feeling into the choice of tops.
I knew that I wanted only the most beautiful soft colours, to match the colourful and eclectic design and bring it to a stylish unit.
For the printing procédé, the really cool vintage style effect is achieved only by discharge print. This is not up to eco standards - yet - but the high quality and the authenticity made it the ONLY way we could do these shirts properly.
If Sammy uses vintage photographs to make his collages, the print has to be as vintage as it can be. Right?
It's a concept shirt, after all.
The other great advantage to discharge print is that the print is deeply rooted inside the fabric, it becomes a part of it, which means it will last pretty much til your shirt falls apart. And we all know this can take a really, really long time.
(Though I must admit some people are better than others at destroying their clothes..)
So it took a while, and we had some delays and struggles. But now, oh how sweet it is when the result is exactly what you wanted... and better!
It just takes a while to get all the mise-en-place going and bring those elements together. It's a birth. It's all the first time.
There are two short movies about Sammy coming up really soon, they are finished and ready to launch, but first I'll have to get all the product pictures for the website, which I'm doing next - but is a real pain in the a@'s. Pardon my French.
So bear with me just a little while longer, but know that there is a lot of love (sighing, crying, inspiration, happiness - on shuffle and repeat) going in to this collection.
And it will be worth it!
Love Is My Religion