Paradise Trips : the movie & the shirt

This is a collaboration with Paradise Trips, a movie by our friend Raf Reyntjens.

To celebrate the release of Raf's debut feature movie, which - as movies do - cost him a lot of blood, sweat and tears (not to mention mountains of patience), and which coincides with our first steps into the world, we liked the idea to produce a very limited edition collection as a kind of try-out 'original merchandising'.

The face of leading actor Gene Bervoets, who altered his appearance impressively to become main character Mario Dockers, was redesigned to become a main theme of smiley face happiness. We named our character Mario D. and gave him a second life online. Check out #MarioDwashere on instagram or Facebook to see what he's been up to.

The story of a grumpy bus driver taking on a final job, delivering a colourful bunch of psytrance neo-hippies to a festival, and accidentally being confronted with his estranged son, played by Jeroen Perceval, and hence facing his own restricted ideas and prejudices, resonates with our own message of LoveIsMyReligion! 


Watch the trailer!

“Reyntjens is one of the big talents of Flemish cinema” – Humo

Raf Reyntjens (°1975) is a Belgian director of fiction,commercials, and videoclips.

In the summer of 2014, Raf recorded his first full length movie, Paradise Trips. The movie focuses on a generation conflict, while inviting viewers and main characters alike to open our minds and hearts to our prejudices.

Raf wrote and directed two short movies before this. A Message from Outer Space won prizes in Belgium, Canada en the US, and even got a US remake. Tunnelrat was part of MoMA’s exposition for the occasion of 100 years of WOI. In both movies a young Mathias Schoenaerts took the lead.

Raf is also an in-demand director for videoclips. Notably his last for Belgian revelation StromaePapaoutai, has been watched more than 280 million times on YouTube, making it the most viewed french-spoken videoclip of all time.

Raf is currently working on his second full-length movie, Ponie & The Death of Zorro.

Sammy Slabbinck : coming soon


Sammy Slabbinck (°1977 Belgium ) is a Belgian artist based in Bruges. He began as a vendor of vintage postcards, and this led to him finding his voice as a collage artist.

He renders dynamic surreal collage prints and original collages on paper, combining vintage photographs with contemporary compositional styles. The images are cut up into pieces and redistributed, playing with exaggeration and proportions. Other times, the images are placed in a reverse context, juxtaposing modern ideals with traditional states of mind.

At all times a purist attitude leads to the image in it's simplest form, without too much digital manipulation, and collage is treated as craftsmanship. 

The result is a composition that meditates on the past and considers the absurdity of popular culture.



 Sammy Slabbinck

is creating 

an exclusive design




Check out his style here:

The Statement Shirt : our message, our muse, our <3

The statement shirt is our first  in-house design.

It was inspired by the 'Je Suis Charlie' signs that swept over the world after the attacks in Paris on Charlie Hebdo in january 2015.

We felt there was a need for this statement that could unite a wide array of multicultural, trans-racial and trans-religion believers.

Because, really, isn't love the teaching of any religion? 

All shirts are 100% organic cotton.




I refuse to let fear cramp my freedom,

I refuse to let hate cramp my heart.

Love is my religion, 

And I will fight for it until the end

  • LoveIsMyReligion 22/03/2016
  • Brussels Attacks

We believe in the massive evolution that the world is going through in our time.

An evolution towards love and empathy, that is ultimately uniting us.

It may not be a smooth road but we believe there is an intrinsic need in all humans to co-exist in a friendly way, take care of our planet, and create a better world.

We believe this has been visible over all the world, with a lot of initiatives being taken to counterstrike the negative, bitter, fearful and radical tendencies of our world at this moment.

We believe in the new power given to the people, as our world is becoming smaller and smarter. We stand for being informed, and the Internet has become a powerful tool to break down the walls of ignorance. 

'In the age of information, ignorance is a choice.' - Donny Miller

When we put love first, we open our hearts and minds, it becomes a philosophy that we can apply to all things in our life, no matter how small.

 We are standing up for peace. For appreciating how much we can learn from each other.

For learning and teaching wisely, by how we carry ourselves and by what we say.

For what we believe with all our hearts: love will prevail.

This message is our heart, our body and our soul ... 

Love is my Religion